To put it simply, the groomsmen gift of the year in 2018 was the cooler.
From personalized cooler chairs to cooler duffels and even cooler sets that come with bottle openers, eight of the ten top selling products at GroomsShop.com in 2018 were coolers!
2018 saw a big shift in purchase behavior from our customers. In 2017 the biggest gifts were personalized glassware and barware. This year though, we saw groomsmen buyers move to gift more personalized outdoor gear, from coolers to axes, duffels and pocket knives.
And while personalized coolers were the biggest hit seller on our site this year, some other new personalized groomsmen gifts found their way into the hearts and homes of groomsmen gift shoppers in 2018.
Here's the list of our 2018 Groomsmen Gifts Top Sellers:
Personalized Cooler Chair Sets were the biggest hit this year. A great gift for the outdoorsman, these coolers hold snacks and up to 12 drinks, while also functioning as a chair. Excellent gifts for gameday groomsmen, outdoorsmen or just simply for BBQ season, these cooler chair sets found their way to many a groomsmen in 2018.
Our personalized gunmetal beer mug set was also a runaway hit for groomsmen gifts in 2018. These metal-coated 16oz. mugs give you the ability to personalize 2 lines of text on them, making them a great way to memorialize your wedding day, bachelor party of other event.
Personalized duffel bags or gym bags (whichever you call them) were also a big hit with our groomsmen in 2018. Personalized with either a name, initials or other message, these bags flew off our virtual shelves (especially the black ones) thanks to their killer low price ($29.99 per bag) and the ability to choose different colors for each of the groomsmen in your party.
The personalized leather dopp kit sets were also big sellers this year. Made from leather and canvas and featuring hang hooks, zippered storage pockets and distinct internal storage slots, these dopp kits sold especially well in 2018. They're able to be personalized with 3 monogrammed initials, making them a standout piece for the traveling gentleman.
Maybe it's the trend in axe throwing bars this year. Or maybe the outdoorsmen in your lives really needed more axes. Either way, 2018 saw big sales for personalized axe sets as groomsmen gifts. These axes are made for us by MTech USA and can be personalized with initials or one line of up to 8 characters. A high quality gift at a great price (this set of 5 is only $115.99 right now!), these axes surely made for great groomsmen gifts this year.